Choose Fonts for a Modern Company

The infographic below gives you a clear idea on how different font designs convey different characteristics like “Strong” or “Respectable”.

Using this infographic guide, it’s not hard to pick out which font design is more suitable for how you want people to think of your brand.

For example, when you look at the word “Elegance” below (left middle section), the font design perfectly reflect the word, right? The calligraphy-like font screams romance, sophistication, and beauty.

 

 

 

You might prefer specific fonts already, but don’t let your own personal preferences get in the way!

A font design might look nice, but if it doesn’t fit the purpose, scrap it!

Instead, focus on picking a font design that has the characteristics you want to represent your website and brand (refer to the Financial Planner case study above).

 

 

Ask yourself probing questions to identify the perfect audience or customers you want to attract.  Some questions include:

• What is the ideal age group?
• What is the preferred gender?
• What profession is he/she in?
• Does he/she have more/less disposable income?

These sort of questions will help you understand who you are trying to attract with your brand.

For example, if you have a trendy coffee house that has a retro and rustic feel, you might want to use a very contemporary and retro font design to attract design-oriented and younger coffee lovers.

 

 

 

Don’t pick a super complex font design that’s challenging to read.

I know this sounds like an obvious point, but I’ve seen random websites that try to get too fancy in its design to try to stand out.

Never give up readability for design!

If you can’t read the text with a quick glance, scrap it!

 

 

Less is always more when it come to design.

You want to keep the number of font designs on your website to no more than 4.

• 1 font style for Headline or Page Title
• 1 font style for Subtitles (optional – this is not a must. You can always use the same font style for your subtitle and body content. You can simply change the font size for the subtitle for it to stand out more)
• 1 font style for body content areas
• 1 font style for quotes

Too many styles of fonts can make your website look messy and unprofessional. People might have a hard time figuring out what are the important messages you are trying to communicate.

 

So keep things simple and limit the number of font styles you use on your website to no more than 2!

 

Color is a powerful branding tool.

For example, when you think of Starbucks, what color(s) comes to mind? Most likely it’s the green color that you see in their logo and on their website.

When you are choosing color(s) for your fonts, only pick 1 or 2 brand colors that truly represent you or your business to use in your headline or sub-headlines.

Anything more than that will just look messy and circus-like.

 

You can pretty much choose any font sizes you like on your website. But before you start randomly assigning sizes to your headlines and subtitles, I want to introduce you to modular scaled font sizes.

What are modular scaled font sizes?

It is a series of harmonious font sizes that have the perfect proportion that the general public view as “beautiful.”

We are drawn to things that are beautiful and most beautiful things have perfect proportions. Believe it or not, this goes the same for font sizes!

So instead of guessing what font size you should use, why not just do yourself a favor and use the following sizes that are said to have the perfect proportion based on some mathematical model.

Recommended Font Sizes: 8, 16, 24, 32, 48, 64, 95

16px is the ideal font size for your main body text. It is not too small or too big, so it really helps improve your paragraph’s readability.

In fact, the font size we use in the main content areas of our articles is 16px.

Simply stick with this guideline and you will always get the perfectly proportioned font sizes!

 

7.White space helps people focus on important information

A well placed blank space can help highlight important information without appearing tacky.

 

The space surrounding the headline, “Creative Ideas. Thoughtful Design. Tangible Results”, helps make it stand out on the page.

Since that is the company’s motto, this helps direct their visitors’ focus on the headline when they land on the website. It’s clean, clear and direct.

 

 

8. Pair best Fonts combination